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Why This One Coffee Tasting Impacts the Price of 38K Pounds | WSJ

The Wall Street Journal • 2026-04-17T17:00:03Z • 7:03:00 • intermediate • Business

Lead

Ever wondered how a single coffee tasting can influence the price of thousands of pounds of coffee? Dive into the fascinating world of coffee grading and discover the secrets behind this global commodity!

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Quiz

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Q1. What is the main purpose of the coffee grading room?

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Q2. How much coffee does one graded cup represent?

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Q3. Which country is mentioned as the largest coffee producer in the world?

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Q4. What is a common practice among graders to assess coffee?

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Q5. Why is the grading room's location important?

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Vocabulary

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commodity

/kəˈmɒdəti/

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Definition

A raw material or primary agricultural product that can be bought and sold.

Example

Coffee is one of the most traded commodities in the world.

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benchmark

/ˈbɛnʧˌmɑrk/

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Definition

A standard or point of reference against which things may be compared or assessed.

Example

The grading room sets a benchmark for coffee quality globally.

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sensory

/ˈsɛn.sə.ri/

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Definition

Relating to sensation or to the physical senses; transmitted or perceived by the senses.

Example

The sensory experience of tasting coffee involves smell, taste, and texture.

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hiatus

/haɪˈeɪtəs/

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Definition

A pause or break in continuity in a sequence or activity.

Example

The grading room had a ten-year hiatus before moving back downtown.

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defect

/ˈdiːfɛkt/

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Definition

A shortcoming, imperfection, or lack; a flaw in a product.

Example

Graders look for any defects in the coffee beans before making their assessments.

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agricultural

/ˌæɡrɪˈkʌltʃərəl/

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Definition

Relating to agriculture, which is the science or practice of farming.

Example

Coffee is an important agricultural product for many countries.

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