How are influencers affecting politics? ⏲️ 6 Minute English

BBC Learning English • 2025-11-27T11:23:01Z • 6:19 • intermediate • Culture

Lead

Have you ever wondered how social media influencers are shaping the political landscape? In this episode, we explore the fascinating intersection of influence and politics!

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Quiz

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Q1. What is a key reason politicians are turning to social media influencers?

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Q2. What does the term 'pushback' refer to in the context of influencers in politics?

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Q3. What does it mean when someone 'branches out'?

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Q4. How many followers does Cristiano Ronaldo have according to the video?

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Q5. What is the significance of influencers in Nigerian politics?

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Vocabulary

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influencer

/ˈɪnfluənsər/

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Definition

A person who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

Example

Many brands collaborate with social media influencers to promote their products.

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allegation

/ˌælɪˈɡeɪʃən/

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Definition

A claim or assertion that someone has done something illegal or wrong, typically one made without proof.

Example

The politician faced allegations of corruption during the election campaign.

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narrative

/ˈnærətɪv/

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Definition

A spoken or written account of connected events; a story.

Example

The film presents a compelling narrative about the struggles of the main character.

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branch out

/bræntʃ aʊt/

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Definition

To start doing something different from what you usually do.

Example

After years in finance, she decided to branch out into the world of art.

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pushback

/ˈpʊʃbæk/

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Definition

A negative reaction or resistance to something that has happened.

Example

The new policy faced significant pushback from the community.

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dig up

/dɪɡ ʌp/

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Definition

To search for and uncover information, often about someone's private life.

Example

The journalist tried to dig up dirt on the candidate to expose any scandals.

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